Alex G. Herrera Former Clients May Still Have Options to Recover Investment Losses

Off-white wide rectangle with the orange text in all caps BARRED BY FINRA

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Marquardt Law Office LLC is interested in speaking with individuals who lost money while investing with Alex G. Herrera.

On August 8, 2018, the Financial Industry Regulatory Authority, Inc. (FINRA) barred the former UBS securities broker and investment adviser from associating with firms registered with FINRA.  FINRA registers and regulates brokers and brokerage firms.

In a Letter of Acceptance, Waiver and Consent (AWC), FINRA reported it barred Herrera because he declined to provide information during an investigation.  FINRA stated it was investigating whether Herrera participated in unreported “outside business activities and private securities transactions.”

Private securities transactions involve a broker promoting or selling securities that their firm did not preapprove for sale.  Brokers must obtain their firms’ approval before engaging in private securities transactions, and failure to do so is a violation known as “selling away.”

Selling away often involves risky investments.  Firms must reasonably supervise their brokers to prevent selling away, including by looking for red flags it is occurring.  When firms fail to detect such red flags, they may be liable for investors’ losses from selling away.

Following the FINRA bar, Herrerra faces theft allegations in an ongoing customer arbitration filed in May 2018.  In the claim, the customer accuses Herrera of stealing their funds “to buy a vacation home.”

Herrera’s Registration History

Alex G. Herrera entered the securities industry in 1999.  He was licensed as a General Securities Representative and Investment Adviser Representative with several firms, including with UBS Financial Services Inc. from March 2012 through May 2018.

On May 4, UBS reported Herrera voluntarily resigned “after advising management he had engaged in financial and real estate relationships with longstanding clients without prior approval.”

Options for Investors with Losses

If you have questions about losses suffered while investing with Alex Herrera, contact Marquardt Law Office LLC to receive a free phone consultation.  You may be able to recover your damages in an arbitration claim.

Marquardt Law Office LLC is a securities law firm that represents clients nationwide who have suffered losses due to misconduct such as fraud and negligence.

Adam J. Marquardt

Adam Marquardt represents investors in securities litigation claims such as unsuitable investments, negligence, and fraud. He is dedicated to recovering financial losses for investors, primarily through FINRA arbitration. Adam’s background includes experience as a FINRA regulator, an accountant and auditor, and an attorney who recovered $8 million litigating cases involving fraudulent financial practices. Adam previously passed the Certified Public Accountant (CPA) exam and is an attorney licensed in Illinois.

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